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Showing posts with label 1923. Show all posts
Showing posts with label 1923. Show all posts

Monday, 13 February 2023

World Radio Day 2023 - A Unique Irish Radio Centenary

 



To celebrate UNESCO’s WorldRadio Day 2023, I am delighted to announce that in August we will be celebrating the Centenary of the launch of Ireland’s first licensed radio station 2BP. Broadcasting from studios and a transmitter in the Royal Marine Hotel, Dun Laoghaire, their first broadcast was on Tuesday August 14th 1923. Just after 11a.m., a voice, ‘clear and distinct’ greeted listeners,

2BP speaking.’

A series of well known Dublin musicians and singers travelled to Dun Laoghaire to perform in front of a microphone for the first time in Ireland. The station was on in conjunction with the annual Dublin Horse Show at the RDS. Once the announcer, Louis Wilson from the Marconi Company had greeted listeners with ‘2BP speaking’, he introduced the first act.

‘The next item on the programme will be a piano forte solo by Miss Clarke Barry’.


 

This August a special commemorative night will be held in the Royal Marine Hotel on Saturday August 12th, when a book on the history of the station will be launched and you can tune into a tribute radio station that will transport you back to the 1920’s. Further details of how to tune in, where to buy a signed copy of the book and how to get a ticket to attend the event in the Royal Marine Hotel will be published later in the year.

 

As we conclude The Decade of Centenaries and as a nation we emerged from the trials and tribulations of war, in 1923 we were about to embrace the new medium of radio.




Friday, 26 February 2021

Harold Forster, The Art of Advertising 1920's Radio. The Marconi Hero

 


Today the real success of an advertising campaign can be reflected in how memorable their campaign was. Coca – Cola’s musical ads, ‘I’d like to Teach the World’, their reappropriation of Santa Claus from his original green out fit to the Coke colours of red and white are instantly identifiable, ‘For Mash get Smash’ or ‘It’s Martini’ are still fondly remembered. In the 1920’s the print media was the main weapon of the advertisers to reach the public but in the early part of the roaring Twenties, a new pretender to the advertising crown was making it way to market, radio.

 

The Marconi company led the way with innovation in both transmitting and receiving, producing the most popular ‘listening-in’ devices for the wireless. To deliver their message, the Marconi Company used the newspapers and trade publications. In order that their products stood out from the crowd, in 1923 they commissioned a series of drawings used in newspaper ads encouraging purchases of their radios sets. They showed how valuable they were to enrich the lives of those who invested in the new medium.

 

They contracted an illustrator and artist to capture the ‘joy’ of radio listening and his work created a sensation in the newspapers and for their readers. Radio became a must have. The graphic illustrations, portrayed in an art deco style were stylish, appealed to the emotions and illustrated how radio could make like better. Advertisers were selling a dream; the world of radio was elegant no matter where you were or what you did. Many of the Marconi portrayals were of upper class people in decorative, modernist settings, creating a utopia often far from the lives of working class post war Britons. The purchase of a radio set was far beyond the financial reach of many of those who were still recovering from the First World War. Homemade crystal sets were extremely popular with working class listeners. Marconi’s advertisements exuded luxury and created a theme that the new medium of radio would offer everything including music, weather forecasting and information talks.


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The illustrations displayed a modern affluent Britain. The surroundings are plush set in drawing rooms, with quality furniture and fittings. The men are smartly dressed, with nearly all of them smoking a pipe or a cigar. The women are drawn in elegant dresses and crafted hairstyles. The ballroom scenes exude affluence and a rich lifestyle and spell the end of the live music era replaced by music through the wireless. Radio is a unifier of the family unit as the drawings feature parents and their children, even the children enjoying the radio broadcasts with their grandparents. One depicts what appears to be a teacher and her children outdoors being educated by the radio broadcasts. In one scene a couple have gone to the country to have a picnic in their automobile listening to the radio while the enjoyed their moment yet if you look closely, they are not alone as another man watches on from the tree line. The radio set is shown as the perfect accompaniment indoors or outdoors.  The reality however for many living in the UK in the early twenties, all of this high-brow living was aspirational.

 

 

By 1923, the British Broadcasting Company had just been formed and had taken over the running of the various stations around Britain operated by wireless set manufacturers. On 18 October 1922 the British Broadcasting Company Ltd was incorporated with a share capital of £60,006, with cumulative ordinary shares valued at £1 each and six major shareholders,

The shares were equally held by six companies:

·        Marconi's Wireless Telegraph Company

·        Metropolitan Vickers Electrical Company

·        Radio Communication Company

·        The British Thomson-Houston Company

·        The General Electric Company

·        Western Electric Company

Marconi was at the heart of transmitting and manufacturers radio sets. They wanted to cement their position at the forefront of radio, in a crowded field of manufacturers. Harold Forster was employed to produce a set of illustrations that would be used in the newspaper campaign for their premier product ‘The Two Value Marconiphone’. The campaign, which was broadcast at a national and local level, helped the Marconi Company maintain its lead as the main seller of ‘listening-in’ sets in the UK. The illustrations used in the advertisements had two different styles often used deliberately in the publication they were placed in to appeal to various classes. The more elaborate drawings appeared in national newspapers and trade publications, and often as half page advertisements while the darker, less crowded portraits appeared in regional newspapers.

 


Forster, in his late twenties in 1923, would have an illustrious career as an illustrator and an artist. He did not confine himself to the Marconi work, illustrating many products and brands. He was responsible for pre-war Black Magic chocolate illustrations. He produced a number of the famous World War Two posters commissioned by the British Government including the ‘Keep Mum, She’s Not So Dumb’ and ‘Forward to Victory’ posters. He would also produce iconic movie posters including for the Jack Hawkins action film, ‘Angels One Five’.



Tuesday, 2 February 2021

For Good or Evil, the GAA Embraces English Culture in 1923 via the Airwaves




For decades Rule 42 of the GAA[1] rulebook forbid the playing of what was seen as British sports, like soccer, rugby and cricket at GAA grounds across the island of Ireland including its headquarters at Croke Park in Dublin. In 1923, after several years of uncertainty due to the War of Independence and the Civil War, the GAA urgently needed to generate funds to pay off debts for the development of Croke Park. The ground had become synonymous with the events of Bloody Sunday 1920 and was a beacon of Irish nationalistic traditions. The anti-English sentiments had spilled over into the new Irish Free State but the GAA were desperate to fund their operations at the headquarters on Jones Road.

 

In June 1923, it was decided to hold a Fete or festival spanning the first two weeks in June opening on the second. Apart from sporting competitions on the field of play, markets, dancing competitions and stalls were installed on the grounds, all with one aim, to gather in as much money as they could from the paying public. The Fete was opened by Dan McCarthy TD, the president of the GAA and he suggested the optimistic plan to bring the Olympics to Croke Park. This sentiment was echoed by the then Postmaster General J.J. Walsh, both men veterans of the previous battles against the British. This launch on the steps of the main stand was the first time ever that the speeches were delivered via a loudspeaker system installed by James Kearney and his Irish and Continental Trading Company. The ‘broadcasting’ of the speeches to those gathered on the pitch was described by the Irish Independent as ‘arousing much curiosity’ and ‘the first fete in Ireland where this microphone system was used’.

 

From The Freeman's Journal
From Practical Wireless 1923

The installation of the system led to a bitter exchange between Kearney and another TD and veteran of the fight against the British going back to the Easter Rising, Sean McGarry[2]. McGarry, an electrician and businessman, seemed to under the impression that the loudspeaker system required a licence but it didn’t and he also complained that the equipment used was imported from Britain instead of being guaranteed Irish. Kearney wrote that McGarry did not know the difference between ‘broadcasting’ and ‘listening-in’. In a letter to the Irish Independent signed by ‘Fair Play’, who most likely worked for McGarry, wrote,

" As a member of the staff of an electrical manufacturing firm with a branch in Dublin which employs electrical engineers and salesmen and pays a large amount of money annually in wages, rates, and taxes in Ireland, I would like to know why permission for the reception of wireless broadcasting is refused to legitimate manufacturers and dealers of wireless apparatus and granted to people who have no connection with the electrical industry. I see by the papers that the Postmaster-General refuses to grant any further permits, and the following day permission is again granted to certain, individuals."

It may or may not have been a coincidence that in the midst of the Fete on June 15th, the electrical supplies shop on Andrew Street owned by McGarry was broken into, ransacked and a money box taken. While the GAA leadership and membership rallied against anything English, they were not against using very specific British institutions to generate cash for the organisation, cash was King.

 

One of the most popular attractions at the Fete and one that required a ticket in addition to the ground entry fee, was also organised by Kearney and had received a license from the PMG Walsh. For four hours of ‘wireless listening-in’ to British radio stations, attendees paid an extra one schilling per head. Underneath the main stand a wireless receiving set was set up with ‘perfect acoustics’ and over two weeks thousands of Dubliners enjoyed the then unique experience of listening to the wireless. In 1923, there was no Irish station to listen to, so the radio was tuned into English stations relaying concerts, gramophone records and even live sports. The Belfast station had yet to go on the air and while Cardiff and Aberdeen were both audible in Dublin, the audiences at the GAA were only treated to English stations. The gramophone records were ‘risqué’ for many of the Catholic church faithful and didn’t really sit well in the proud Irish music tradition but the younger generation flocked to the wireless room he hear the more ‘decadent’ modern music played by the English stations.

The Dublin Evening Telegraph reported on June 6th,

‘Last night[3] a most enjoyable programme was listened to by appreciative audiences. First, we had Manchester[4], which entertained us with music and song, then we switched to Newcastle to avoid a lecture which was not of great interest. From Newcastle[5] we had some fine dance music admirably rendered. When this station announced it was closing down at 10.30, we switched onto London[6]. After some orchestral selections we got news straight from the ring about the Ratner-Todd fight[7]’.

The Radio Schedule that visitors to Croke Park's Wireless Room would have heard


While the GAA held their fierce anti-English attitude, they saw no wrong in their embracing distinctly British culture broadcast over the airwaves. The GAA inadvertently had both created an interest in the new medium of radio broadcasting and for all thing culturally English. The organisation would however go one to achieve radio success as the new Irish Free State station 2RN became the first station in Europe to broadcast live coverage of a field sport when they aired the commentary of a match from Croke Park in August 1926. 

 



[1] Gaelic Athletic Association

[2] McGarry served on the Dail’s Wireless Committee

[3] June 4th 1923

[4] 2ZY

[5] 5NO

[6] 2LO

[7] Roland Rodd enjoyed a  points victory over Augie Ratner (USA) at Kensington, London on 4 June 1923,