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Friday, 27 March 2026

The First Irish Television Channel 1951

 




"How are we going to keep them on the farm after they've seen Paree?

We are all aware that RTE television began on December 31st, 1961, with a gala evening broadcast live from the Gresham Hotel. The show was hosted by Eamon Andrews and featured a less than enthusiastic introduction from President Eamon DeValera. However, RTE was not the first television channel on the island as BBC NI TV went on air in July 1953, in time for the coronation of Queen Elizabeth II while the commercial Ulster Television first broadcast in October 1959. But before any of these, artists such as Barbara Mullen, celebrated pianist Charles Lynch, artist Sean Keating and the Comerford Irish dancing trio, crammed themselves into a small television studio in April 1951 and broadcast live, the first television station and programme to be broadcast from and to the Republic of Ireland.

 

It was horse show week, and as with 1923 when the RDS was at the centre of the first Government sanctioned radio station 2BP, they Ballsbridge venue was to host the first ever live television programmes created for an Irish viewing audience. As one newspaper headline termed it ‘Irish Television Was Born Last Night’.

 

Pye, with their Irish headquarters located in Dundrum, flew in seven and a half tons of equipment worth £30,000 including transmitter, aerial and cameras via Aer Lingus to Dublin Airport. The transmitter was installed in the grounds of the RDS and an aerial erected. A studio was constructed in the tea rooms at the rear of the grandstand, and the channel was ready to air.


A marquee was erected in the grounds and television sets installed where visitors could watch live the show jumping from the main arena. But if anyone rich enough to own a set in the greater Dublin area, reception would have been excellent. The main reception for the first broadcast was held before an invited crowd of 200 at the Gresham Hotel on O’Connell Street where twenty TV sets were set up for everyone to get a view of Irish television. Broadcasts continued throughout the five days of the Spring Show week. Commencing on May 1st telecasts took place between 10 a.m. and 1 p.m. from the studio, and after that the cameras would move to the horse jumping arena, with the events being televised with a running commentary provided. Sets were available to watch on in the special tent and in the members dining hall.

 

The opening broadcast was a 45-minute show with Ria Mooney acting as producer and director. The shows for the rest of the week were produced by Roy Croft. Ria was a stage and screen actress, artistic director of the Abbey Theatre from 1948 to 1963, and later director of the Gaiety School of Acting. She was the first female producer at the Abbey Theatre. She also was instrumental in setting up the RTE Players in 1947.

The Irish Independent reported,

The show was first-class and of a very high professional standard. It was compered by Barbara Mullen, who did not have much time to arrange with Hia Mooney all the rehearsals for the production. First of all, Miss Mullen welcomed all the viewers, and then the camera moved to Charles Lynch, the celebrated pianist, a T.V. veteran since 1937, who did wonders with a piano. Miss Mullen charmed for a while again and then there was shown a film of the operations of the B.B.C.'s television service behind the scenes. This was followed by the famous Comerford Trio of ' Irish dancers, -who performed to the accompaniment of violins and Uilleann pipes. Next Miss Mullen moved across the set to Mr. John Keating, President of the Royal Irish Academy, who was busy with a canvas, and had a friendly chat with the famous artist. Thomas Studley of Radio Eireann then gave some wonderful samples of impersonation of some distinguished persons. Angela O'Connor, of the Rathmines and Rathgar Musical Society, seemed to enjoy her first television performance as she sang " La Belle Parisienne." The real merit of television was displayed in the scene from Donagh MacDonagh's " Happy as Larry " in which Liam Foley and Ita Little performed to such great advantage. The whole show was a credit to everyone connected with it. and though only an experiment it was a splendid pointer to what could be done should a start be made on television in this country.

 

Roy Croft was a stalwart of Radio Eireann. He was born Harry Roycroft in 1922 and was a natural entertainer. He began to compere and organise variety shows and this led to Roy replacing Eamon Andrews at the Theatre Royal as the host of ‘Double of Nothing’. This exposure thanks to Andrews’s departure to London, gained recognition at Radio Eireann. Roy originated Beginners Please, Ireland's first broadcast talent show. In the days when radio was under the direct control of the Department of Posts and Telegraphs, there was a reluctance to allow the public near a microphone, but Roy persuaded the station to take a chance. It was an unqualified success, and Roy took the show around Ireland with a system of regional heats. His catchphrase, "the beginners of tonight may be our stars of tomorrow". The show opened the door for some of the best-known Irish entertainers including the first on air performances by Joe Dolan, Val Doonican, Paddy Crosbie of ‘School Around the Corner’ fame and The Harmonichords, who later renamed themselves as The Bachelors. In 1961, Roy compered a talent show in Cork as they sought new talent for the upcoming launch of RTE’s television service. The winner of that competition was a thirteen-year-old Rory Gallagher. In 1978 Roy was the chairman of the judging panel in Limerick when a young Dublin rock band won first prize, U2.

 

In the 1960’s when Roy married his wife encouraged him to get a ‘proper job’ and Roy left Radio Eireann and joined Guinness’s as a promotions manager and remained with the brewery until his retirement. He passed away in 2013.

Thomas Studley according to the Equity website

Prior to joining Radio Éireann, Tom had already established himself as a stage actor, featuring in many Abbey Theatre plays. The constrictions of radio work limited his later appearances there, to “King of the Barna Men” in 1967, “Aaron Thy Brother” in the 1968 Dublin Theatre Festival and “The Drums of Father Ned” in 1985.

An extremely good mimic, Tom made memorable broadcasts as Sean O’Casey and Bernard Shaw, and on retirement, had amassed an amazing total of more than 1,000 radio performances.

Studley died in September 2014.

The instrumentalists The Comerford Trio were a Dublin Ceilidh band with an award winning a dancing troupe from the 1930s under Lily Comerford. The musicians were Marie McCrystal (Fiddle), Christina Sheridan (piccolo) and Mrs Davenport (piano).

                                                  

Barbara Mullen was an American-born actress well known in Britain later for playing the part of Janet McPherson, the in Dr. Finlay’s Casebook on television. 

Mullen's parents were Pat and Bridget. Her father was from a fishing family on Inishmore island off the coast of Galway. He met his first wife, Bridget in South Boston, Massachusetts, where she had emigrated from Galway with her late husband, Patrick Crowe. Mullen was born in Boston. She made her stage debut as a dancer at the age of three. When her father returned to Aran, later contributing to the making of Man of Aran, the classic documentary film by Robert Flaherty, while her mother stayed in the U.S. to bring up their 8 children. Barbara would later marry John Taylor who was the cameraman on the Man of Aran. Mullen sang and danced in various theatres all over the U.S. and then moved to the UK in 1934 and began appearing on BBC radio including The Irish Half Hour. 

Barbara Mullen

The Irish Half Hour was a BBC wartime radio show that began on Tuesday November 11th 1941. It featured artist was the great Irish singer Count John McCormack who had been living in London at the time. The first show featured mostly music from McCormack and the BBC Orchestra, conducted by Leslie Woodgate. That show was compered by future celebrity author Leonard Strong, whose parents were Irish.

 

The following week November 22nd, it was a different type of show now featuring Jimmy O’Dea as his famous incarnation as Biddy Mulligan, the Pride of the Coombe and sketches and skits featuring the fictional rural Irish town of Ballygobackward. O’Dea ignored the threat of German U-Boats in the Irish Sea to travel back and forth to the UK to record the shows in Bristol. In total up to the final episode on December 3rd, 1943, which was unusually pre-recorded to accommodate O’Dea’s panto rehearsal at the Gaiety. In total eighty episodes were aired. The Radio Times advertised,

‘The Irish Half Hour with Jimmy O’Dea and Barbara Mullen specially recorded for Irish men and women in the Forces. Compere, Joe Linnane. Singer, Robert Irwin. Writer, Harry O'Donovan.’

 

The show was aired on the BBC Forces service although some Irish regional newspapers were referring to it was the BBC Alternative Service avoiding the militaristic term of ‘forces’.

According to the RDS report,

Four hundred people at a time were able to view demonstrations of television in a portion of the Band Lawn specially arranged for the purpose. These demonstrations were given by Messrs. Pye (Ireland) Ltd. A studio was fitted, up in the tea gardens at the back of the grandstand and stage shows, Jumping Competitions, Grand Parades and other features of the Show were televised daily. In addition to the television receiving sets installed on the Band Lawn, a number of sets were placed in the. Members' Hall for the use of Members. On the Saturday previous to the Show Messrs. Pye (Ireland) Ltd. gave a reception and dinner in the Gresham Hotel and a special show televised from the studio in Ball's Bridge was seen by about three hundred guests, including the President of the Society and some members of the Council: For the purpose of giving this first public demonstration of television in Dublin, £30,000 worth of equipment was flown from London to Dublin by Pye (Ireland) Ltd. These demonstrations proved a great attraction and the Committee appreciate the excellent manner in which, they were carried through.

The studios were described in the Irish Independent,

I turned the knob and stepped into that modem Aladdin's Cave, a Television Studio. On my left were the artists dressing rooms they have been spared make-up for the Ballsbridge telecasts and on my right the works.

They were the size and shape of three tall steel filing cabinets, except that they were all insides and no outsides. tall blocks of valves and terminals and condensers of a complication that is baffling to a man like me. The first, which ended on top like a film projector, proved to be a film projector, but of the special type which, is known as a " scanner." The next "cabinet" was surmounted by a television screen, and I guessed it was a " monitor ".  The third and last was the transmitter, which is not to be tackled by anyone who feels ill at ease with three-point plugs and fuse-boxes.

From the transmitter, I went through a door into the studio proper and ended up with the television camera. The studio was in odd contrast, the beam microphones, the tremendous battery of powerful lights, and the cameras that occupy it. For the working end of the studio proper had those grey backgrounds with dim black outlines which were once the background of the professional photographer the sort of photographer who took you holding your bowler over your heart while your other hand rested on an antique pillar. Dominating the scene in which the microphones have to be kept out of the picture, is the camera which looks something like a gigantic square-barrelled Lewis gun mounted on a wheeled trolley on which the cameraman sits. Then you stand before the camera, you see a glass eye and when the little red lamp beside it lights you are being heard and seen by the world, for fifty miles around. But what goes on inside it well. I’m afraid photo-electric silvercaseum cells, electron gun assemblies Frame time bases and cathode ray tubes, and all the rest are Greek to me.

 

A corner under the great awning over " the Band Lawn, has been screened off and as far as possible "blacked out ", to hold the sets, on whose bright screens you may enjoy the singing of Peggy Dell and Cecil Nash, the humour of compere Roy Croft, the magic of Albert Le Bas, and many another of our Irish artists, or even see the Jumping In the Enclosure without the bother of looking for a seat on the  stands.

Roy Croft

According to Le Bas’s biography ‘Oofle Dust’,

‘Oofle Dust’ is the story of Albert le Bas, the softly spoken Irishman who was acknowledged as one of the world's most outstanding magicians. A man at the apex of the ancient and honoured craft of magic. A dream that took him from local carnivals in Ireland during the 1940s to the hallowed stage of the Abbey Theatre in Dublin, the BBC studios, West End theatres in London, sparkling venues across Europe and the USA, as well as appearances before royalty.’

 

It is the story of variety and entertainment in Ireland in the 1950s and 1960s. From opening Ireland's first shop for wizards and magicians, performing on Ireland's first television broadcast to becoming the mainstay of the hugely successful Jurys Cabaret, Albert shared his dream with Betty, the love of his life. A life strewn with roses. Until the thorns appeared.

Albert Le Bas

Thanks to the Pye television demonstrations, it was one of the busiest Spring Show with over 63,000 attending. Despite the enormous press attention given to the birth of Irish television, Pye did take out advertisements suggesting citizens did not purchase sets as this was only an experiment and BBC transmitter signals were difficult to receive in Ireland. Pye’s efforts were rewarded a decade later when the company won the contract to provide the transmitter network for the new TV service, RTE.

Wednesday, 31 December 2025

Friday, 14 November 2025

100 Years Ago, 2RN broadcast its first test transmission.

 

At 6.45pm on this day 100 years ago, Saturday November 14th the first test transmissions begin

‘Hallo hallo hallo, aye aye aye, hallo hallo hallo’ were the first words spoken by Seamus O’hAodha (Seamus Hughes). This was followed by,

‘Se seo staisiun 2RN Baile Atha Cliath ag triail’ (This is 2RN Dublin Testing)

By 7.45pm, according to an article on the front page of the Sunday Independent, a large crowd had gathered at Hogan’s wireless shop on Henry Street to hear the first transmissions.






Thursday, 19 December 2024

The 50th Anniversary of RTE's Radio Liberties

2025 will mark the fiftieth anniversary of one of Ireland's unique radio experiments. This is the story of RTE's Radio Liberties 


Almost fifty years ago RTE launched a new experiment in local radio broadcasting that while it brought local communities their own pop up radio station, unwittingly RTE created a monster as these local communities saw the benefit of having their own radio station and soon after the RTE’s mobile van departed, in that town, village or community, a pirate station opened to replace it. By the mid-eighties while RTE were still travelling the highways and byways of Ireland with their small radio station, a pirate radio boom swept the country with as many as one hundred and fifty illegal stations on air each weekend across the nation. In 1975 the Dublin inner city locality of The Liberties was the location of the first in this unique decade long experiment from the national broadcaster. For the duration of the local arts festival, RTE would bring their new mobile radio van which not only contained a studio but also a small low powered transmitter. While the technical elements would be overseen by RTE, all the programming from research to production and presentation would be conducted by a committee of locals. The on-air presenters too would be local voices often inexperienced but many were caught by the radio bug. The concept was originally credited to the then Director General of RTE George Waters. For many years the man tasked with being the go between with RTE and the committee was Paddy O’Neill. Paddy was born near Skibbereen in County Cork and after a brief career as a national schoolteacher he became involved in the Abbey theatre from where in 1951 he joined Radio Eireann. At the station he became a producer, one of his most influential roles as producer was for the popular Din Joe’s ‘Take the Floor’.

Paddy was also a greyhound enthusiastic both racing them and being involved in the organising of races. Under the alias ‘Paddy O’Brien’ he became Radio Eireann’s greyhound racing commentator later taking up the role of Chairman of Bord na gCon in 1983.

                                                       

At 10am on Friday May 9th 1975, Radio Liberties came on the air on 96.6mhz FM (or still described in 1975 as VHF) and would stay on for the next ten days. The transmitter had a two mile radius. They would broadcast twice a day, in the morning from 10am – 12.30pm and in the afternoon from 3pm – 5pm. The RTE van was based across the road from the church on the High Street and two of the main presenters were Harry McGurk and Eileen Reid, a well-known Showband singer. Interviews with locals were conducted by legal secretary Maura Ryan and house painter Tony Clabby. The station was a tremendous local success. While initially the van carried only a FM transmitter by 1977 they had also added a medium wave transmitter on 202metres.





The RTE van with BBC logo being used for Radio Rhonda





The RTE van would visit one hundred and forty venues staying for between three days and one week until their final outing in October 1987 when the RTE Community radio station visited Dun Laoghaire as Radio Phobail Dun Laoghaire.

 

According to the Nenagh Guardian,

‘Radio Liberties opened at 10 a.m. last Friday morning. It came on the air from nothing more sophisticated than a white caravan, parked on a street corner between decaying buildings and obstructive blocks of flats, with a slight Liffey aroma in the background. It was a complete definition of the word Local’.

 

The then recently appointed new RTE Director General Oliver Maloney invited members of the national press to Montrose for a free lunch and they were then bussed into High Street to see the mobile station in action. Apart from the national newspaper reports, other media coverage came from another Dublin media broadcasting experiment when a crew from Ballyfermot Community Television arrived in the Liberties to conduct interviews with those who were on the air in the mobile van on the High Street.

 

The following year RTE were back in the Liberties. RTE Community Radio Liberties went on air on Saturday May 15th and would continue until May 23rd. This year the broadcasting hours were 3pm – 5pm and 7pm to 10.30pm. What was unusual about this visit was that on the day of their first broadcast and despite being technically operated by RTE, Radio Liberties was the only legal station on the air in Dublin. A strike by thirty carpenters who worked for the State broadcaster meant that the rest of the stations staff refused to pass the pickets and RTE was closed. As the strike continued to black out RTE Radio and Television, Radio Liberties was gaining a wider audience as their low powered FM transmissions were being relayed on the main Dublin medium wave frequency. The strike would last thirteen days before a settlement was reached.

 

This would not be the last time RTE’s Community Radio service would visit the Liberties as their final visit was in April 1981 but they would travel across Ireland to towns and villages and city suburbs to provide the impetus for local community radio and unwittingly creating that golden era of pirate radio in the 1980’s. The Liberties would have their own pirate radio station in the late eighties Liberties Local Community Radio (LLCR).

Friday, 13 December 2024

The Tribalization of US Election Radio 2024

 

I took my Aer Lingus flight from Dublin to New York, eager to explore the role that radio played in the 2024 campaign and to ponder the question, “Did radio really make any difference in the outcome?” Since John F. Kennedy’s 1960 presidential election campaign, television has undoubtedly taken the lead in campaign influence, from commercials to debates. Yet, radio, which predates television, continues to play a significant role in the daily lives of people across the United States. While I’ve visited New York countless times before, this was my first experience during an election season. Prior to my departure from Ireland, the predictions were uncertain, and there was a palpable tension surrounding the outcome, speculation of violence loomed if the results were contested. To prepare, I started my research while still in Ireland, tuning into various New York radio stations accessible online and through the Radio Garden app.

 

US Radio seemed to reflect the US national mood. The unsettling and tribalization of audio output. While the visual media dominates US politics, the aural input and influence needs analyzing. In a multi-billion-dollar industry with large audiences and attached advertising revenue, could traditional radio and the more recent phenomenon of podcasting, direct or re-direct the course of an election, nationally or locally.

 

On voting day, I spoke to two campaign workers outside the school, PS049 on the edge of Juniper Park on 80th Street in Middle Village, New York. Giovanni was a Harris worker while Meridith was a Trump supporter. They were having some friendly banter when I approached and introduced myself.

            ‘Would either of you know how influential radio has been to this election?’

They looked at each other and both shrugged their shoulders. ‘No’ was the consensus opinion, they had agreed on something.






I had come to New York to see how radio rather than television had shaped the campaigns.

            ‘Their voices were also in our ears like never before.’[1]

Firstly, I had to acquaint myself with the rules as defined by the Federal Communications Commission with regard to election broadcasts. The rules are clear but as I researched by listening to numerous stations, these rules seemed vacuous. The two main rules are,

 

1.         FCC[2] rules seek to ensure that no legally qualified candidate for office is unfairly given less access to the airwaves – outside of bona fide news exemptions – than their opponent.  Equal opportunities generally means providing comparable time and placement to opposing candidates; it does not require a station to provide opposing candidates with  programs identical to the initiating candidate.

 

 

2          The FCC has campaign advertising rate rules because the law seeks to ensure that legally qualified candidates for office are not disadvantaged by facing unfairly high advertising rates during the ends of a campaign or rates that differ from their opponents.  The FCC rules require that broadcast stations and cable systems can only charge legally qualified candidates the “Lowest Unit Charges” and “Comparable Rates” for their advertisements.

 

For example if a Democrat candidate purchases an advert on ‘Radio Anything’, the Republican candidate must be offered similar airtime at the same fee. The issue is that on many radio stations both to the left and the right, editorially the supported one side or the other and the listening demographic favoured similar therefore while Republicans took out ads on WABC, knowing that Harris supporters would not be listening and while they were by FCC rules offered similar airtime, they did not take it on.

 

WABC 770 is no longer operated by the ABC TV[3] channel, it is in fact owned by John Coatsimdas and his Red Apple Media company. As an outsider, this came as news. On this side if the Atlantic, the three main networks NBC, CBS and ABC would be seen as reliable and responsible when it comes to news reporting, the fact that WABC was independently owned came with an element of surprise. On Friday November 1st on the Dominic Carter show during the first ad break, which lasted for seven minutes, there was an advert for the new book ‘Blessed’ and Goya Black Beans but repeatedly the voiceover said how the book and its author were proud Donald Trump supporters, followed by ads were for Resort Living, a Florida based property company and the American Patriot Insurance Company. Then an advert for the Trump's candidacy, announced as a ‘paid advert’ and ‘endorsed by the candidate’, followed by a plea for Republicans to vote for the party ‘Down the Ballot’. This was followed by some station idents then an advert for Mercedes Benz and finally mattresses from the Juni Collection Company. These adverts targeted a certain listening demographic that aligned with Republican ideals and status.

 

The next adbreak featured ads for Trump's own book, his former ally Roger Stone selling Colonial Medals and FOX News presenter Judge Janine speaking about illegal weapons in New York under the democratic administration of Mayor Adams. In one hour there were three seven minute breaks without any paid advertisement from the Harris Campaign. FCC rules allow 18.5 minutes of ads per hour not including station advertisements on news and talk stations, while music genre stations are allowed 14.5 minutes per hour.

 

In the swing state of Pennsylvania, in Philadelphia, WURD is a predominantly African American station. On the afternoon show on the day after Kamala Harris had addressed a crowd in Philadelphia, the station left their listeners in do doubt that they wanted them to vote Democratic but also broadcast the blurb that ‘opinions and comments on the station do NOT reflect those of the owner of the station. In that one hour there were three ads for Harris, none for Trump and a request to all their listeners ‘to go out and vote’.

 

This impassioned plea seems to fall on deaf ears. In the 2020 election between Biden and Trump there were 231,593,000 adults over eighteen eligible to vote. The turn out however was just 66%.

When all votes were counted, Biden had 81,283,502 and Trump had 74,223,975 but the second largest group were those who chose not to vote, 76,085,524.

 

On voting day numerous stations focused on the weather forecast which was an unusually warm November day. On the news channel WINS 1010, the channel covered the two campaigns, announcing that early voting in this election was up 50%. The channel's mantra is ‘you give us 20 minutes and we'll give you the world’. Every twenty minutes listeners were treated to rolling news, weather, business and traffic and while there were ad breaks there was not one campaign advertisement. The two campaigns were treated to exactly the same amount of time for news but there were other news items covered, all domestic including the possibility of a drought in New York, that the subway carried its one billionth passenger of 2024 and a New York policeman suspended after a shooting.

 

Radio in New York fits into three categories, traditional AM & FM, satellite radio mostly through Sirius and finally online only radio. I visited East Village Radio, an internet station with a shop front studio on 1st Avenue. I spoke to Brian, the station owner, who told me they decided to provide an alternative to the non stop political battle by just playing music with their only nod to the election, pleading with their listeners whomever they supported to go out and vote. I spoke with New York based author, radio producer and pirate radio archivist, David Goren, who told me that even for him listening to Caribbean pirate stations in New York city that the election invaded the illegal airwaves. He played me a recording of a station broadcasting entirely in Creole and beamed at the Haitian community, where David said it was the first time he had heard the English language used on the station when the presenter broke into a rant in English trashing Trump and imploring his listeners to vote for the Harris/Waltz ticket.[4] While these interventions are important to note, by their nature the pirate stations primarily based in Brooklyn and the Bronx are low powered operations and therefore their reach is limited. Many of their listeners are illegal immigrants and therefore not entitled to vote but the fear of Trump's rhetoric to deport illegal migrants fed into a number of the pirate station's output with the hope to influence those listeners who may be able to exercise their franchise.

 

According to Nielsen[5] US radio reaches 92% of Democrats, 93% of Republicans and 92% of swing voters. But in all cases traditional AM/FM radio is behind Digital radio in reach but ahead of linear and cable television. It also highlighted that younger voters were migrating away from television because there were too many advertisements. But when it came to the major events of the campaign, it was the visuals, whether it was the Presidential debates, major news programme interviews or even assassination attempts, it was television that won the media battle. There were no tailor made radio events for the main campaigns. Third party candidate Jill Stein of the Green Party struggled to get her message across to the electorate dominated by the two major parties[6]. She took part in a third party candidate debate broadcast on the cable news channel C-Span and her access to radio airtime included an interview on the Ray Hannania radio show broadcast on the Arab News channel relayed by WNZK in Detroit and WDMV in Washington. Stein was reduced to interviews on community radio stations including WMNF in Florida.[7] Fearing that a vote for Stein would help elect Trump, the DNC took out negative radio ads saying that a vote for Stein was a vote for Trump.

 

Meanwhile, according to Jacobs Media who surveyed 300,000 radio listeners, 94% of those who spend the majority of their time with spoken word audio fall into the “very or somewhat closely” will follow the election period. 83% of those who predominantly listen to music genre stations responded to the same. Jacobs Media President Fred Jacobs shares his belief that the numbers show how powerful an advertising medium AM/FM radio can be for political campaigns.

 

In recent campaigns the voting populace have been polarized and they migrate to TV and radio that reflects their views only and so they are unable to see an alternative point of view. Such is the division, health officials believe that many suffer from election anxiety and as a result there were a number of infomercials that offered help and direction to health care providers to get more help to treat their election anxiety.

 

“What is pathetic about the freedom to express opinions on talk shows is the new lack of respect for the truth and facts,” says New Orleans based WWL talk show host Scoot Paisant.  “Why are talk show hosts allowed to go on the air and speak total nonsense about crucial topics concerning a presidential election? Station management allows talk show hosts to say whatever they want to say; and it becomes the audience, or responsible talk show hosts, to call out the abuses of freedom of expression.”[8]

The WWL Radio host then argued that there is a  mirage of someone telling a truth simply because they have their own news/talk radio show, isn’t real.

Once the polls closed and results began to come in, the mood on radio changed. In New York there were two distinct feelings, gloom and euphoria depending on where you sat on the political fence. On WBLS, a primarily black station that features the likes of Steve Harvey, the morning after with Trump then projected to win back the presidency, the morning presenter said there was ‘nothing to be happy about today'. Listening to various stations on that Wednesday morning the theme was recriminations for the Democratic Party and retribution was the by word of the victorious Republicans.

 

According to AdImpact, 8% of dollars spent by the two main political campaigns were spent on radio. It was estimated by them that by election day $45 million would be spent on radio time. While most adverts were simply the audio of the television ads, some were specifically made for radio including two one minute ads made for the swing state of Wisconsin. One featured former talk show host Charlie Skyes while the other featured longtime former Republican Representative Liz Cheney.[9]

 

According to Audacy, while radio was expected to have an influence on the 2024 election, the use of social media had increased significantly since the 2022 midterm elections. The rise of politically focussed podcasts also affected radio’s reach. This can easily be seen from the online reaction to Harris’s appearance on ‘Call Her Daddy[10] and Trump's interview on Joe Rogan’s [11]

podcast. According to Steve Johnston, a former COO at FlexPoint Media,

            ‘2024 will be remembered as the Podcast Election. Not because podcasts are new (they're    not) but that this was the first time presidential nominees and their running mates                         leveraged them in a meaningful way.’[12]

The numbers speak for themselves according to Edison Research[13] one hundred million Americans listen to at least one podcast per week. Further researchers point to the fact that it's a younger generation, still accepting audio, that are listening to audio on demand like podcasts rather than traditional scheduled radio programming. There is a reported sea change in how Americans consume information, where they get their news from and how divided politically the nation has become. In this changing landscape, traditional radio was going to suffer. Radio is fighting a losing battle against podcasts. The Joe Rogan podcast, which has 14.5m Spotify followers and 17.9m YouTube followers gained an extra 400,000[14] YouTube subscribers after the interview with Trump. The fact that you could see and hear the interview blurred the lines between traditional radio and television and today's audio visual experience. Call her Daddy figures were not immediately available but the power of her podcast is illustrated that in August 2024, SiriusXM spent $100 million on the rights to her podcast[15], three years after Spotify paid $60m for exclusive rights.

 

Audacy cited the 2022 election of Democratic Senator John Fetterman. They said,

‘Fetterman’s campaign allocated 20% of media dollars to radio and generated a 10% lift from radio above the local TV campaign amounting to 676,000 additional votes at no extra cost. Fetterman defeated his opponent Dr. Mehmet Oz by less than 300,000, a testament to radios pivotal role.’[16]

 

In a study by Nielsen’s (citation) they concluded

  1. By allocating one fifth of an qd budget to AM/FM radio, the campaign was able to deliver a 12% bump in audience reach without increased spending
  2. Radio added 29% more incremental reach among TV viewers who watch less than two hours per day.
  3. Adding radio to the campaign media mix resulted in a 23% lift in reaching swing voters.[17]

 

Their main takeaways in their study in advance of the election campaign were

  1. Linear TV is losing voter reach
  2. Radio and Digital media reach the most voters
  3. 20% allocated to radio reaches more voters at no extra cost.
  4. Use radio early and often for maximum lift.

Radio still has an important role to bring the news to the public. The major TV news networks like Fox CSpan, Bloomberg, NPR and CNN have radio versions of their output. The top five most listened to stations in New York are all music genre stations and they all carried radio adverts for both candidates[18]. Two of the most listened to News radio stations in the United States are based in New York, WINS 1010 and WCBS 880 both on AM and both owned by Entercom Inc. The top five rated radio shows, which are syndicated and not only available on linear radio but also as podcasts were all conservative commentators including Sean Hannity, well known from his Fox News shows.[19] The impact of satellite radio such as SiriusXM is significant primarily as their offerings are on a paid subscription service and operated commercial free. Also available in New York is HD Radio as operated by the NPR station WNYC. On their 93.9 frequency with the right receiver you can switch between their regular programming, classical music or a relay of their 820 AM schedule.

 

The financial impact of the campaign and bearing in mind that radio and TV stations must sell their airtime to the candidates at their lowest selling price, the Democrats[20] spent $1.2 billion while the Republican party spent $653m.[21] While the main focus of attention was the Presidential race, there were also campaigns for the Senate, House of Representatives, Governor races, Assemblymen and local referendums. According to NPR News[22]

 

            ‘Altogether, $10.5 billion has been spent on campaign ads in the 2024                                            election cycle, on races from president down to county commissioner, according to data                    compiled by the ad-tracking firm AdImpact and analyzed by NPR.’[23]

According to Inside Radio 3.5% of that amount would be spent on radio advertising.[24] That $10 billion is larger than the GDP of fourteen countries including Tonga and Samoa.

 

As the visual media has fragmented from the traditional analogue and digital station, to streaming services, cable and satellite TV and even YouTube, the audio equivalent has also fragmented from traditional AM/FM stations to digital and satellite services such as SiriusXM, to Spotify and podcasts. There is also the rise in money spent on social media platforms like X and Facebook.

 

Of the two main candidates for the White House, Harris made more use of radio. There is however in the choice of talk radio a skewing of the choice in favour of Conservatives/Republican shows and stations as opposed to Liberal/Democratic choices. According to the Atlanta Journal-Constitution of the estimated $31m spent by Harris on broadcast and digital media, $7m was allocated to radio ads as compared to Trump's $560,000.[25]  They also reported that from July to October Vice President Harris spent $456.3m on radio ads in seven key states while Former President Trump spent $204.3m in the same states. According to Open secrets.org the two largest media beneficiaries of campaign spending primarily by the PACs were FOX News Corp with $299m airtime purchased on TV and iHeart Media Inc with $298m on radio. IHeart Media have 860 radio stations in 160 cities and towns.[26]

 

There was some fallout for radio in the aftermath of the election result. There was a raft of redundancies across numerous radio markets including in New York where iHeart’s layoffs included the widely respected and experienced Len Berman at WOR Radio.

 

Did radio materially affect the outcome of the 2024 US Presidential election? No. Will its influence diminish in future campaigns? We will have to tune in four years from now to answer that.



[1] Travis Clark in the Current Blog

[2] Fcc.gov

[3] Currently owned by Disney

[4] David Goren, the Brooklyn Sound Map

[5] Inside Radio February 2024

[6] A candidate must be polling at 15% to be included in the main television presidential debates.

[7] September 17th 2024 interview with Meghan Bowman

[8] Barrett Media Reporting

[9] The Boston Examiner

[10] October 6th 2024. Interviewed by Alex Cooper. Episode available on YouTube

[11] The Joe Rogan Experience October 25th 2024

[12] Reported in The Current Blog

[13] Reported in April 2024

[14] Sophie Clark in Newsweek October 28th 2024

[15] Conor Murray, Forbes Magazine

[16] ‘Radio Gets Votes’ by Idil Cakim, SVP and Head of Research & Insights, Audacy

[17] Optimizing Polictal Campaigns to Win in November by Tony Heresy, Nielson

[18] Top 5 as of December 2023, 1. WLTW (Lite FM 106.7 owned by iHeart Media) 2. WAXQ (Q104.3 Classic Rock owned by iHeart Media) 3. WBLS 4. WHTZ FM (Z100 owned by iHeart Media), 5. WCBS 101.1FM

[19] SwinginWest.com

[20] Originally Joe Biden’s campaign and then Kamala Harris

[21] This figure includes the money spent directly by the campaign and by the Super PACs (Political Action Committees)

[22] National Public Radio

[23] Media includes TV, radio, online platforms, social media and newspapers

[24] Inside Radio August 19th 2024

[25] Radioink October 15th 2024

[26] Stations in New York where I was based include WOR 710, Power 105.1, Lite 106.7 and the largest Z100