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Showing posts with label IMRO. Show all posts
Showing posts with label IMRO. Show all posts

Wednesday, 30 October 2019

The 15-24 Market Have Abandoned Irish Radio

With the release recently of the years JNLR figures for October 2018 - September 2019 there must be some concern within the industry in Ireland as the 15 -24 year old age grouping has abandoned the medium as newer platforms. The JNLR figures does not take account of some stations that are not in the JNLR sweeps including Spirit Radio and Christmas FM, nor does it include those who listen via station apps or apps like Ireland Radio and Tunein. But in the battle for the advertising euro this is a worrying trend in seven years. 

In Dublin and the greater Dublin area there has been almost a 20% decline in young listeners who now prefer Spotify or online stations like the current Halloween FM. There is also the persistent issue of pirate radio stations broadcasting dance music not heard on licensed radio. The effect has been felt even by stations that clearly market themselves as for a younger generation. Over the same period Spin 1038 has seen a 9% decline while crucially FM 104, the city's market leader has seen a 14% decline in the 15-24 year old statistics. The only station that has seen similar year on figures or slight modest gains of less than 2% has been RTE 2 FM. 

While the Cork numbers for the 'Listened Yesterday' in the 15-24 group was down 8%, the Cork 96FM/C 103 group were down 13% while Red FM was down 4%. There is no doubt as habits of the younger listener changes and the market fragments, the traditional stations are going to struggle more to attract and maintain listenership. For many younger listeners the stations have lost spontaneity as repetitive playlists and voice tracking have alienated that generation of listeners. 

Listened Yesterday 15-24 Year Old
                          National    Dublin    Cork     South    South   North    N. East    Multi-     Dublin
                                                                         East      West    West      & Mid     City     Commuter
2011-2012             80             76          84          78         86        84          77           80           77
2018 - 2019           70             57          76          73         77        82          69           65           59
                             -10%        -19%      -8%       -5%      -9%      -2%       -8%        -15%       -18%

Thursday, 10 October 2019

1930's Irish Radio Analysis - Part One. Society Changed by the Wireless



Irish Radio in the 1930's was to be educational. Its early aims were to teach farmers how to farm better and improve productivity holding out the dream of a better way of life. It would teach new languages including Irish, French, German and Esperanto. It would help to teach children many of whom had left school early to work the family farm or just to survive. Radio would provide women more help in the kitchen, which they rarely left. There was a hope that the station could be all things to everyone but it ended up being nothing to anyone except those who could criticise or take monetary advantage. The arrival of radio would alter the Irish people and their persona more than the introduction of the telegraph, telephone or even television. Rural Ireland and its way of life would be radically altered with the arrival of the station and radio itself.

The monetary value of radio broadcasts were exploited as village fairs, fetes and charity events across Ireland advertised ‘Dances by Wireless’ as a way of generating revenue. These events were ‘paid in’ events with music relayed by a radio set (known popularly as ‘the wireless’) on a stage and dancing on the main floor, an early form of nightclub or for a later generation The TV Club. These events were often organised by the local parish priest to raise funds for local charities, church and school repairs or for the running of the church itself. The parochial organisers often saw themselves as the ‘censor in chief’ monitoring what their flock listened to and protecting the moral fibre of the community. Prior to the arrival of the ‘Irish station’ this was difficult as they had no control over the choice of music being played by international radio stations.

Entertainment was an escape from the trauma of the battlefield, the poor and distressed living conditions and the mundane hand to mouth existence of much of the rural Irish population. In many homes in Ireland late at night the only light in the front room was the light of the Sacred Heart photograph on the wall and in the dial of their radio set. For rural Ireland many of the new technologies of the early part of the twentieth century like the motor car, the aeroplane and even electricity meant little to the Irish farmer, who dominated Ireland’s ‘industrial’ output in the 1920's but radio was affordable especially with a homemade crystal set. An increase in the number of licences in rural Ireland was not seen until the latter part of the thirties as listeners abandoned the crystal set for a production model. The increase was also attributed to the launch of not just a Dublin broadcasting station but a national station accessible in every part of the country.

What difference would radio make to the simple, uneducated farmer living in Dingle or Ballina? Rural Ireland was isolated, it was agricultural based and poorly educated. News of happenings outside your four walls came through word of mouth often offered at the church gates on a Sunday or the communal newsreader. The communal newsreader was the local who had a better degree of education than most and was able to read the newspaper. This led to a gathering where the reader would educate and entertain their neighbours with the contents of a newspaper that was often more than a week old. But events outside their townland or parish had little effect on their lives or so they assumed. M.R. Heffernan TD, the Secretary at the Department of Posts and Telegraphs in an article he wrote for The Irish Radio News told the farming community that he believed
            ‘broadcasting will help towards filling the gaps in the lives of our rural population, which gaps at present are dull and uncultivated gaps.’

The arrival of radio made the communal newsreader unemployed as you did not need to read and write to be able to listen to the news via the wireless and form your own opinions. There was still the gathering, the social third place after work and domestic living, but the nature and tone of the gathering had changed. Before radio broadcasts, entertainment centered on the house party. Locals would gather, drink perhaps some locally distilled spirit, sing traditional tunes and sean nos dance on the grey flagged stone floors while maintaining the Irish art of the storytelling. But now the radio broadcast was the centre of attention. People listened in silence to the music and the news.

The local traditional music was not just the only music available to the listener especially the young and impressionable. Marching band music, Operas, Jazz, crooning which was invented for radio vied with traditional Irish music for the listeners attention with the native airs no longer locally based but a national identity.  Musicians from Kerry could now hear musicians from Donegal and like an accent or a dialect there were often variations in the way the same traditional tune was played. There were new influences appearing in traditional Irish music much to the dismay of traditionalists and purists and for this radio was blamed. It was a diluting of the traditional and a moving away from the Irish culture and heritage that was once almost lost and certainly driven underground under Britain rule. For many who did not appreciate how radio worked, their belief that an Irish radio station could have the same isolationist attitude as the nation as a whole ignored the fact that the ether was carrying other influences and stations into the sometime naïve Ireland.  

But now the social equilibrium was broken as a new voice entered the home. This new unseen voice was full of new ideas, ideologies and advancements that produced change faster than the listener could adapt. The radio set was the first piece of twentieth century technology to enter the Irish home. In most houses even before electricity the radio set was the only piece of modern furniture. For many households who bought an imported radio set it was a major investment in tough economic times.
Women were suddenly not lonely when their men folk were out in the fields or cutting turf on the bogs. They were gaining in independence, more receptive to new ideas. The radio was a window on the world rather than a world that just involved the people and events of the next town land. The Irish had let this unseen stranger into their homes in a very intimate way. There were no formal introductions, their way no way to judge by a man’s looks if he was honest or not. This voice from the box was invading a space traditionally reserved for the man of the house even though that person by the act of purchasing a radio set issued an unwritten invitation. The sense of wonderment that somehow you were listening to a broadcaster or a musician in Paris, France while you sat in your kitchen in Kerry was in itself a complicated concept to accept by a simple man from of the land. If you lived on an isolated farm the only voices you would hear were those of your family, your neighbours and perhaps a few villagers as you attended Mass on a Sunday. This totalled less than one hundred people but by listening to the radio you had doubled that total in one week.

People began to speak about presenters in the same way they would talk about a family member even though they would never actually cross paths. Presenters were becoming household names. There was a third presence in a marriage whether the spouses liked it or not. The first battle over what should be listened to was now breaking out. Different styles of music and not just Irish traditional music was drawing greater audiences. When local musicians came to the house they played the tunes they knew and same way they always played them but they were now becoming redundant as with a turn of the dial or a movement of the aerial, ‘new’ music was being heard.

When they heard Birmingham, Manchester, Pittsburgh or New York there was a sense of connection for many of the older generations as these were the cities that their families had emigrated to during and after the famine. Many had lost touch completely never knowing for sure if their brother, sister, son or daughter made it to their new land of opportunity. Even though there was no direct personal contact on the radio, the thought that you were hearing programmes from New York at the same time as a family member was in that city brought a sense of peace and understanding. It drew line under some of the hurt caused by the enforced separations.

Radio changed the social activities of the natives. Radio became a national culture and a disseminator of culture. No longer did people have a parochial or provincial window on life they were now part of a bigger country or the world Listeners across the length and breath of the country were able to hear the same music, talk or news at the same time as everyone else. The advertisement of products was now a national endeavour rather than a local necessity.  Radio became a shared experience with people they would never meet. There was no need to leave the house to be entertained. No need to go to the theatre as 2RN broadcast plays, no need for vaudeville as comedians embraced the new medium and the musical hall came to your living room rather than the need to travel or pay an admission fee even though a licence fee was required to listen to the radio but the purchase of licences outside the urban conurbations was slow. The radio also meant that your entertainment requirements were not affected by inclement weather. The way we were entertained and the way we demanded to be entertained reached new plateaus.

The men of the nation were able to listen to a broadcast of the All Ireland GAA Finals live and we will look as the new stations uneasy relationship with Ireland’s largest sporting body in the next post.

Wednesday, 26 June 2019

A Century of Irish Radio Reviews


A Century of Irish Radio 1900 -2000

This new book tells the story of how this popular medium with much of its early history centered in Ireland, has revolutionised and changed Irish society more than any other medium.

“An excellent work, this book is a must”, Ian Biggar, The DX Archive (Scotland)
“An excellent read”, Amazon 5* review by Premier Radio
“If you’ve an interest in broadcasting, this book is for you. Well worth the money”, Aidan Cooney Q102 Presenter and former Ireland AM (TV3) host
“Eddie’s magnus opus is the most comprehensive work on the history and evolution of radio in Ireland. Historically important record” Eoin Morgan News4 Newspaper
“A great book”, Ralph McGarry radio presenter
“A superb read” E. Burbage on Goodreads
“A great read” Rob Allen 96FM Cork

This comprehensive story begins when Ireland became the first nation in the world to be declared by radio during the iconic events of the 1916 Easter Rising. It charts the birth of legal radio in 1926 which is shrouded in scandal and reports of corruption with fatal consequences. Irish radio while born in the twenties, the evolutionary 1930's would change how the Irish listener consumed and interacted with the’ wireless’. The book tells why Radio Eireann’s revenue in 1932 was £220 but a year later they reported revenues of £22,000. In the 1930’s you could learn to swim on the radio or listen to commentaries on the International Fishing competitions held on the rivers and lakes of Ireland. You can read about an anti-Jazz movement whose legal ramifications are still felt today and how the Church and State battled both for and on the airwaves. We unravel an urban myth that the first ever radio broadcast of ‘The Saint’ was on Radio Eireann in 1940. The book tells the story of the first man in the world to die on hunger strike, Sean McNeela having been convicted of pirate radio broadcasting. The book acknowledges the real success of Radio Eireann as it transformed rural Ireland on limited resources and offered women a new independence and perspective.

The Irish language was relegated to third place for a time on the official airwaves but the radio battle for our native language to have access to the ether has been long, protracted and eventful. Irish radio has been a conduit for propaganda and has become Americanised with men like Bill Cunningham changing how we consume radio, the giveaways, the profits and even the success and failure of Atlantic 252. The book tells how this nation interacts with the rest of the world through radio and how ironically it was two Englishmen Leonard Plugge and Chris Cary who revolutionised radio in Ireland.


For the first time ever, the book lists and offers station histories of over one thousand illegal pirate radio stations from the first conviction of Michael Madden in 1935 to the commercial successes of the so called super pirates of the 80’s with Nova and ERI. The book examines the impact of political pirate radio in Northern Ireland at the beginning of the troubles and how paramilitary pirate stations brought down a Government and accelerated the end of a major political career. It documents how pirate radio and TV both threatened Government policy and led to dramatic change. As an avalanche of pirate radio stations across the country forced new legislation creating legal independent radio and television, commercial interests would dominate and cause further controversy with stories of fraud and corruption.

Learn about the good and evil within pirate radio, how this illegal activity created today’s radio industry. ‘A Century of Irish Radio 1900-2000’ covers the border blasters, the innovators, the urban myths are dismantled, and we reveal the careers of characters and presenters from Michael O’Hehir and Larry Gogan to Dave Fanning and Andy Preston. The first full comprehensive history of Irish radio in decades is detailed in this 595-page book.

Copies of the book can be purchased here:


Saturday, 7 October 2017

Alternative IMRO Awards



In October 2017, the great and the good of Irish Radio attended a gala at Lyrath House, Kilkenny to reward those who have in the previous year contributed to the multi layered tapestry that is Irish Radio . But these awards recognise the contribution of stations, shows and presenters in a commercial industry where an award helps to bolster advertising revenue and increased contracts. But there is more to Irish radio than commercial broadcasting and to try and balance this up the Irish Broadcasting Hall of Fame has created a number of new awards and winners. 

Irish Community (non commercial) Radio Station of the Year
GOLD          NEAR FM
SILVER                  COMMUNITY RADIO YOUGHAL
BRONZE               RAIDIO NA LIFE

Irish College Radio Station of the Year

GOLD       FLIRT FM (Galway)
SILVER                  CORK CAMPUS RADIO
BRONZE              WIRED FM

Irish Temporary Rado Licence of the Year

GOLD       XMAS FM
SILVER                  WIMS (WALK IN MY SHOES)
BRONZE               8 RADIO

Community Radio Programme of the Year

GOLD       LIVE DRIVE (Dublin City FM)
SILVER                 THE WIRELESS (Flirt FM)
BRONZE              THE HISTORY OF MARATHON RUNNING (Near FM)

Irish Pirate Station of the Year

GOLD       PHEVER FM (Dublin)
SILVER                 OPEN TEMPO (Waterford)
BRONZE              ENERGY AM (Dublin)

Irish Pirate Radio DJ of the Year

GOLD       RONAN O'SHEA (Phever FM)
SILVER                  MARK SHEVLIN (Trax FM)
BRONZE              ANDI DURRANT (True Radio Cork)

Irish Community Radio Presenter of the Year

GOLD      PAM DUGGAN (Live Drive Dublin City FM)
SILVER                MARTIN CONROY (Connemara Community Radio)
BRONZE            JOHN WALSH (Flirt FM)

Irish Language Station of the Year

GOLD      RAIDIO FEIRISTE
SILVER                RAIDIO NA LIFE
BRONZE            RAIDIO MHACHA

Online Irish Radio Station of the Year

GOLD      PLAY FM
SILVER                RADIO MARIA
BRONZE            BIRDHILL RADIO

Tunein Irish Radio Station of the Year

GOLD      IRISH RADIO CANADA
SILVER                LOUTH INTERNET RADIO
BRONZE            IRISH COUNTRY MUSIC RADIO

Irish Hospital Radio Station of the Year

GOLD      REGIONAL HOSPITAL RADIO LIMERICK
SILVER                ST. ITA'S HOSPITAL RADIO
BRONZE             SOUTH TIPPERARY GENERAL HOSPITAL

Brexit Irish Radio Station of the Year (on the border)
GOLD      Q 101.2
SILVER                RADIO NORTH 846 AM
BRONZE            RADIO STAR COUNTRY 981 AM

Online Irish Radio Presenter of the Year
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