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Showing posts with label DWTS. Show all posts
Showing posts with label DWTS. Show all posts

Saturday, 28 November 2020

The First Ladies of Irish Radio, Renee Flynn & Victoria Clarke Barry

For hundreds of thousands of viewers, RTE’s ‘Dancing With The Stars’ is a must watch as professional dancers, paired with celebrities attempt to impress the Judges including Lorraine Barry. Her family have had their talents showcased on the Irish broadcasting landscape for longer than you might think.


In a predominately male dominated world, radio in its infancy had two Irish female pioneers and after almost 100 years, it is time to celebrate their contribution to Irish broadcasting history. First up is Renee Flynn, a soprano that has appeared on every radio station to broadcast in Ireland up to the Second World War. In January 1926 Ms. Flynn appeared in 2RN but this was not her first visit in front on the radio microphone. In December 1925 she had sung on the stage of the La Scala Theatre off O’Connell Street which was relayed to the nearby studios of 2RN and aired live as a test broadcast for the new station. 2RN officially became the Irish Free State’s station on January 1st 1926. But even her December broadcast was not her first as she became one of the first women to appear on Irish radio when she broadcast on 2BP.


2BP was a Marconi organised temporary station that was set up to prove to the new State’s Government the power of radio. (see our blog post on 2BP’s history). It’s studios and transmitter were located in the Royal Marine Hotel, Dun Laoghaire and a main listening-in station set up in the RDS during that years annual Horse Show. Renee sang into the microphone shortly after the station had been visited by President William T Cosgrave, who was originally visiting the hotel to meet with New York Supreme Court Judge, Daniel Cohalan.


Renee and her immense talent would enthrall theatre goers and radio audiences alike and she was in high demand. Not content with appearing on the first two licensed stations broadcasting from Dublin 2BP and 2RN, she appeared on the other Irish station 2BE singing with the Belfast Wireless Orchestra in April 1933. Earlier in 1931, she crossed the Irish Sea to London to appear on the London Regional Service before performing and recording with the BBC Symphony orchestra in 1936. Her broadcasting career in Ireland continued as 2RN was transformed into Radio Athlone in 1933 and when Athlone was renamed Radio Eireann in 1937, one of the first singers to appear on the station was Renee Flynn accompanied by the Irish Radio Orchestra.

The composer Vaughan Williams Requesting Renee for his recording

When the experimental 2BP was on air for those three days in August 1923, not only were listeners entertained by the velvet voice of Renee Flynn but also by the piano playing of Victoria Clarke Barry. Miss Clarke was the daughter of the well-known Dublin band leader, John Clarke Barry, who specialised in a new style of music at the time, American jazz. John Clarke Barry was immensely popular at home and abroad. A big family man, he and his wife would go onto have six sons and seven daughters. Victoria at times would step into replace her father as leader of the band when her father was indisposed. Later she would form her own touring band known as ‘The Lady Revellers’ and had a stellar career of her own. She had answered a newspaper advertisement seeking artists to appear on this new medium of radio in 1923 for the Marconi Company. As Victoria played the piano in front of the microphone at the Royal Marine Hotel, her father’s band entertained the visitors to the Horse Show itself in Ballsbridge. It must have been a great sense of pride in her father as he stood at the radio set in the RDS and heard his daughter entertaining over this new medium. Victoria featured in the band’s advertising and also accompanied her father and the band to Belfast to appear on 2BE in October 1923 after her inaugural appearance on radio on 2BP.


Victoria’s younger sister Billie would become the doyen of the Irish stage when in the sixties she set up an acting school to provide trained performers for the many theatre shows in Dublin and will be forever associated with the Gaeity Theatre. Billie’s own daughter Lorraine followed her mother’s passion into the theatre and dancing and was a perfect choice to be a judge on Dancing With the Stars when RTE purchased the rights of the BBC’s Strictly Come Dancing, known outside the UK as DWTS.



Wednesday, 29 March 2017

RTE's Dancing With The Stars and Profit Salsa

For the first months of 2017, RTE's Sunday night primetime was dominated with Waltz's, Rumba's and Cha Cha Cha's as RTE One broadcast 'Dancing with the Stars' (DWTS). Franchised from the BBC's original format 'Strictly Come Dancing', the show was a ratings winner and the question that looms large for the state broadcasters commissioning department is 'will there be a second series?'.


Eleven Irish celebrities with limited dancing experience were paired with eleven professional ballroom dancers as week after week one of the dancing couples were voted off by a combination of Judges scores and the voting public. Eventually just three were left in the final aired on March 26th 2017 with former Kerry footballer and member of an Garda Siochana Aidan O'Mahony with his dancing partner Valeria Milova taking home the prized glitterball.

Was it worth the money to produce such a series? Recently the BBC announced that a 51st country had licensed the franchise earning the Corporation 500,000,000 working out at an average of £10 million to licence the show and while RTE as a small market probably paid little or nothing like that cost through their independent production company Shinawil there was still a significant expense.

The series lasted twelve weeks on RTE One and repeated later in the week with +1 and on demand available. The show also spawned a secondary thirty minuted show 'Can't Stop Dancing'on RTE 1. Viewership was in excess of 500,000 every week often as high as 650,000 topping the weekly ratings. But the show was expensive to produce with costs such as

11 Celebrities earning approximately € 250,000 between them
11 Professional Dancers earning approximately €135,000 between them
2 Main Presenters (Amanda Byram and Nicky Byrne)
2 Can't Stop Dancing Hosts
3 Judges (Brian Redmond, Lorraine Barry and Julian Benson)
The Hiring of the Ardmore Studios
Staging
TV Crew and OB Units
Transport, hotel and accommodation
Dance Studio rental in East Wall

But the show generated a large amount of revenue for RTE. The show had a headline sponsor in Renault Cars and according to marketing.ie believed to be in the region of € 450,000. RTE sales department advertised a 30 second commercial aired during the show at €8,600 on Sunday night primetime with the same time during the repeat costing € 1,800. A 30 second ad during the 30 minute 'extra' show costs the advertiser €4,900 on Friday night primetime just before the 9pm news.

The final had five ad breaks opening with a Renault 'we sponsor' tag followed by a number of RTE programme promos and then over the five breaks 34 adverts. The two hour final show would generate €292,400. The previous weekly shows were just 90 minutes long containing 25 adverts per show. Based on just what is available online the information translates to the following financial position of the show.

34 adverts on the Final @ € 8,600 = 292,400
25 ads x 11 weeks  € 8,600          = 2,365,000
Headline Sponsor                          = 450,000
Repeats x 12 weeks                      = 550,000
Can't Stop Dancing x 12 weeks     = 500,000
TOTAL                                        = € 4,257,000

To be added to this is profits made from the voting text lines provided by Phonovation x 9 weeks @ 60c per vote and a competition sponsored by Aer Lingus and MSG Cruises @ €2.03 per entry.

Season Two??? I would say so