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Showing posts with label Ardmore Studios. Show all posts
Showing posts with label Ardmore Studios. Show all posts

Tuesday, 2 June 2020

1938 - 'Wrong Way Corrigan' on the Radio




On July 18th 1938, at Baldonnel Aerodrome, outside Dublin, a small aircraft landed without any advance warning. On board was a solo pilot Douglas Corrigan. He was about to become a cultural icon and celebrity and would forever be known as ‘Wrong Way Corrigan’. An aircraft mechanic who had helped build Lindbergh’s ‘Spirit of St. Louis’ that itself had crossed the Atlantic, he had purchased a 1929 Curtiss Robin aircraft and modified it. He applied for permission to cross the Atlantic from the United States but was denied as the authorities deemed his aircraft not to be airworthy to make the crossing. On July 9th, Corrigan and his aircraft left Long Beach, California and landed at Bennett Field, Brooklyn, New York. On July 16th he took off again from Bennett’s Field having filed a flight plan to return west to California. But instead, he later claimed accidentally, his plane flew twenty-seven hours west landing in Ireland.

He became an instant media sensation and radio played a pivotal role in spreading his fame. A front-page story across the world, he was even introduced to the Irish Taoiseach Eamon DeValera at Irish Government buildings. The following day after he landed in Ireland Corrigan would broadcast live on NBC across America from Dublin and that the broadcast in itself received unprecedented press coverage.



Despite the fact that Radio Eireann in their studios to the rear of the GPO on Dublin’s main thoroughfare O’Connell Street closed transmissions at 11.30pm, the studios were opened at 3am in the morning for Corrigan to broadcast to America. From Radio Eireann’s studios and live across the United States, Corrigan held a conversation with his grandmother, Aunt and Uncle in Hollywood, California. It would be his native Hollywood California that would also turn his adventure into a big screen movie ‘The Flying Irishman’ made by RKO Pictures. In his international interview with Robert Ripley the creator of ‘Believe It or Not’ the host asked,
‘How are they treating you?’
‘Oh swell, they are treating me like an Irishman’ he replied according to the Irish Independent report
‘He then introduced the famous airman to his audience and then asked him a series of questions similar to those he has been asked by newspaper men since he suddenly appeared out of the clouds at Baldonnel’
Ripley in Hollywood continued "Hello, Douglas; here's your uncle," and' the airman's uncle greeted him with the news that Douglas also had become an uncle in the previous 24 hours. "Your niece, Lucille Ann, was born at 12.17 last night," he said.
Then his Uncle asked,
 "Have you any need of money? "
 " I guess not," replied Douglas. 
" Well, anyway," said his uncle, " I am sending you some through the American Consul and don't fly back."
Douglas was just starting to cash in on his new found celebrity status which included ticker tape parades in both New York and Chicago. He was paid $2,000[1] ($36,000 in today’s money) for his interview with NBC but Radio Eireann got little or nothing for their efforts to open their station doors to allow the broadcast.



Corrigan, who was housed in the American embassy in the Phoenix Park, gave an interview to Radio Eireann the following Saturday. According to the newspapers,
‘Mr. Douglas Corrigan. the American was the centre of attraction last night when he broadcast a talk of five minutes from Radio Eireann.
"Hello, Irishmen." were the first words used by Mr. Corrigan when he stepped to the microphone.
Mr. Eric Boden. compere, asked: What did it feel like when you came down at Baldonnel?
" It felt pretty good to get on the ground again," said Mr. Corrigan. "I was then a bit dubious as to what was going to happen next."
Mr. Corrigan had some nice things to say about Baldonnel. Everybody interested in Ireland, he said, knew about Baldonnel. The flying field was a good one but the buildings did not seem quite so new as those in America.
Mr. Boden, ‘When you were broadcasting previously you said you were being treated here like an Irishman. What was implied by that?
Mr. Corrigan-Well, I was being treated as good as anybody could treat anybody else. I have met Mr. de Valera, and 1 have met Dr. Douglas Hyde[2]. Mr. Walsh. Mr. Leyden. Major-General Brennan, and they have all been very nice to me.’

Before he departed Ireland via Cobh, he spoke one again live to the US audiences in the early hours of the morning, late night on the East Coast of the United States.  Broadcasting for CBS from the Customs office, at the Deep-Water Quay, Cobh, Douglas Corrigan gave the American people some of his impressions of his stay in Ireland following his flight. He made the broadcast through a long land link-up with England, and in the little room those present could only hear the replies made by Corrigan to the questions put to him by the interviewer, who was speaking from America. Corrigan heard the questions through earphones.

Sharp at 4.30 a.m. Corrigan, who was wearing the leather jacket in which he flew the Atlantic, two weeks earlier, stepped up to the microphone and announced: "Hello, Dublin! hello, London! hello, New York, this is Corrigan,' speaking from Cobh, Ireland, I am sailing in about half an hour for New York. It is 4.30 here, and a very wet night."
In reply to the questions put to him Corrigan said he was most impressed by "the large crowds who waited at each of the railway stations coming down from Dublin to Cork on the train last night. They all wanted autographs, and 1 was very gratified, because it was raining all the time.”


Corrigan returned with his plane to New York by ship and was feted wherever he went, now known as ‘Wrong Way Corrigan’.


[1] Evening Star Washington DC
[2] The newly elected President of Ireland

Wednesday, 29 March 2017

RTE's Dancing With The Stars and Profit Salsa

For the first months of 2017, RTE's Sunday night primetime was dominated with Waltz's, Rumba's and Cha Cha Cha's as RTE One broadcast 'Dancing with the Stars' (DWTS). Franchised from the BBC's original format 'Strictly Come Dancing', the show was a ratings winner and the question that looms large for the state broadcasters commissioning department is 'will there be a second series?'.


Eleven Irish celebrities with limited dancing experience were paired with eleven professional ballroom dancers as week after week one of the dancing couples were voted off by a combination of Judges scores and the voting public. Eventually just three were left in the final aired on March 26th 2017 with former Kerry footballer and member of an Garda Siochana Aidan O'Mahony with his dancing partner Valeria Milova taking home the prized glitterball.

Was it worth the money to produce such a series? Recently the BBC announced that a 51st country had licensed the franchise earning the Corporation 500,000,000 working out at an average of £10 million to licence the show and while RTE as a small market probably paid little or nothing like that cost through their independent production company Shinawil there was still a significant expense.

The series lasted twelve weeks on RTE One and repeated later in the week with +1 and on demand available. The show also spawned a secondary thirty minuted show 'Can't Stop Dancing'on RTE 1. Viewership was in excess of 500,000 every week often as high as 650,000 topping the weekly ratings. But the show was expensive to produce with costs such as

11 Celebrities earning approximately € 250,000 between them
11 Professional Dancers earning approximately €135,000 between them
2 Main Presenters (Amanda Byram and Nicky Byrne)
2 Can't Stop Dancing Hosts
3 Judges (Brian Redmond, Lorraine Barry and Julian Benson)
The Hiring of the Ardmore Studios
Staging
TV Crew and OB Units
Transport, hotel and accommodation
Dance Studio rental in East Wall

But the show generated a large amount of revenue for RTE. The show had a headline sponsor in Renault Cars and according to marketing.ie believed to be in the region of € 450,000. RTE sales department advertised a 30 second commercial aired during the show at €8,600 on Sunday night primetime with the same time during the repeat costing € 1,800. A 30 second ad during the 30 minute 'extra' show costs the advertiser €4,900 on Friday night primetime just before the 9pm news.

The final had five ad breaks opening with a Renault 'we sponsor' tag followed by a number of RTE programme promos and then over the five breaks 34 adverts. The two hour final show would generate €292,400. The previous weekly shows were just 90 minutes long containing 25 adverts per show. Based on just what is available online the information translates to the following financial position of the show.

34 adverts on the Final @ € 8,600 = 292,400
25 ads x 11 weeks  € 8,600          = 2,365,000
Headline Sponsor                          = 450,000
Repeats x 12 weeks                      = 550,000
Can't Stop Dancing x 12 weeks     = 500,000
TOTAL                                        = € 4,257,000

To be added to this is profits made from the voting text lines provided by Phonovation x 9 weeks @ 60c per vote and a competition sponsored by Aer Lingus and MSG Cruises @ €2.03 per entry.

Season Two??? I would say so