The Future of Irish Radio Broadcasting. Is the end nigh?

What is the future of Irish Radio? Are the next five years make or break for FM in Ireland? Perhaps the best place to begin to answer that question is to define what ‘radio’ is today. Radio has come a long way since the dots and dashes of the early twentieth century, through the first speech broadcasts and the arrival of new mediums like FM. Its demise has been forecast many times with the arrival of talking pictures, television and the internet but traditional radio broadcasting with a host in a studio broadcasting via a radio frequency with a set schedule and playlist has survived but no longer the only definition of radio.

Traditional radio in Ireland today is as popular as it has been over the past fifty years with over 80% of Irish adults listening to radio at least once every day (JNLR). Revenue is generated by stations especially in the independent commercial sector by selling spot 20, 30 or 60 second advertising. The Irish radio sector has changed little in a quarter century since the end of the pirate radio era with the introduction of commercial radio and ending RTE’s legal monopoly. Many of the same on air personalities are broadcasting for a decade or more with opportunities for new talent limited. The opportunities are also limited as show lengths have expanded and there is less on air personalities for example a two hour show was the norm ten years ago but today Andy Preston on FM 104 is on air for five hours. The way broadcasters perform the duties with the studio has also changed, no longer are there turntables with records having to be lined up, advertising recorded on carts and a dedicated telephone assistant available to take requests, today the studio is completely computerised, there are a multitude of avenues for the listener to contact the station and the presenter now just needs to talk into the microphone.

Radio today is not solely transmitter based, digital radio is available (DAB) and through satellite and digital platforms like Virgin Media, stations are available online via platforms such as Tunein and many stations have their own app for mobile devices, FM104 according to the Google Store has 50,000 downloads. By choosing the FM 104 app you are limited to their content on air and online but permits the consumer to view content and listen to the station’s on air programming.

With the myriad of ways to listen the choice of who we listen to has also expanded. Transmitter based stations like 2FM, Newstalk and FM 104 are available on these platforms but other stations like Z1, Garden County Radio and Dublin’s ABC are solely available online and on digital the choice includes UCB Ireland, RTE Pulse and RTE 2XM. Tunein carries over 150 identified Irish radio stations including stations that were once pirate radio stations on FM but are now solely available online and others aimed at the Irish Diaspora overseas. The Irish Radio Player app allows you to choose from the licensed stations on air across Ireland.

Podcasting is also a form of radio broadcasting and is a growing market both for listeners and revenue. Podcasts are not confined to broadcaster to companion (B2C) but it is also companion to companion (C2C) and allows listeners to instantly become broadcasters without many of restrictions applied to conventional broadcasting.

The restrictions on Irish broadcasting policed by the BAI has also loosened perhaps unintentionally as shock jocks like Adrian Kennedy and Chris Barry pushed the boundaries and drew large audiences often disenfranchised by society who air their grievances in a uncensored fashion with vulgar language the order of the day. It may not be to everybody’s taste but listeners generate advertising and that is the life blood of Irish radio

How we listen is also evolving as technology expands. The days of a large Bush radio as a piece of living room furniture has been replaced by the transistor radio and today in Ireland FM is available through your mobile phone devices to be listened to anywhere. Still our radio bosses control what you listen to through their content and playlists and while you can change station it requires action by the listeners and in today’s society everyone is getting lazier, something station bosses must embrace. The FM radio (RTE AM transmissions closed in 2008) is still a cheap way of listening to radio and is not subject to internet reception black spots.

The car radio is one of today’s primary source for listening as traffic volumes increase and the rush hour shows maintain the highest ratings and therefore the loins share of the advertising pie. We are spending more time in the car but even the traditional car radio is changing with technology and traditional transmitter based stations unable to rely on this captive audience. The solitary radio in the dashboard is vanishing. Dashboards now have screen displays with the ‘radio’ icon fighting for space with wifi availability, the mobile phone, engine performance and even the SatNav.

In the US satellite radio provider SiriusXM provides a plethora of commercial free stations in all genres including sports based on subscription and is available in car once the owner has signed up.

 The mobile device also provides access to FM radio while we work or play. On this side of the Atlantic we are quite privileged as in the US the FM radio chip is not activated by mobile phone companies as they prefer you to pay for radio content and platforms. Even the work place and the supermarket background music is now selected on the basis of productivity and attempts to increase sales. According to Shilcock & Hargreaves (2003) classical music at a restaurant makes consumers buy more than does pop music or no music, so you will rarely hear Spin 1038 in the Italian restaurant but may hear it in the fast food outlet as turnover on seats is regarded as a bonus.

Radio is also competing with music download platforms like Spotify and Apple Music but just like cinemas who have had to compete with television, VHS and online services like Netflix, movies are still being made and Cinema’s are now not just a place to see a movie but an experience radio must improve they way they deliver their content to improve the listener experience.

Irish radio listeners are poorly served despite the fact that so many of us listen to radio every single day. Television has an Electronic Programme Guide (EPG) where you can see what on now and what’s is on next, even online guides like Entertainment.ie provide a comprehensive guide to television but there is no such service for radio listeners despite the fact that more people listen to traditional radio than traditional TV.

Digital Audio Broadcasting arrived in Ireland in 2006 but only still covers just over 50% of the nation but never quite captured the imagination like a Gerry Ryan or Joe Duffy scandal on the radio. According to www.digitalradio.ie if you live in a basement apartment or a steel framed building reception will be affected, not the best advertising slogan in the world. Today it is the source of RTE radio channels and independent broadcasters have shown little faith in DAB even in 2012 at the Independent Broadcasters of Ireland conference digital radio was not even on the agenda.

On fm frequencies there are over fifty radio stations ranging from the state broadcasters of RTE and Radio na Gaeltachta to national commercial stations like 4FM and Today FM to independent regional and local stations and community broadcasters, on Tunein there are over 150 choices for Irish stations (with full or partial regular schedules). On Virgin Media 31 stations including BBC radio channels are available for choice. There are even still pirate radio stations on FM catering for listeners who are not covered by the genres of the stations whom have licences. Recently I have even heard the local hairdresser, pub and butcher advertising on these stations as normal radio station costs are beyond their budgets and they are not being catered for and to be fair these SME’s are the life blood of employment and local communities.

So now what is the future? Stations that are now stuck in a rut must despite any concerns about must find new ways to broadcast and new ways for listeners to connect with their favourite presenters and new ways to create revenue streams.

HD Radio allows stations to create one or more presence on a single FM frequency. So for example if FM 104 broadcasts in Dublin on 104.4mhz they can use that frequency as a three legged stool. Their main programmes are still available on 104.4 but perhaps they want to broadcast FM104+1 or a different music genre the listener can press the HD button and one of the other ‘legs’ comes through your speakers.

These extra ‘legs’ could also be used as a pop up station, FM 104 may like to broadcast a special channel from outside a concert they are sponsoring concentrating the listener and appealing to a unique listenership with specific advertising and interactive competitions without interfering with their normal scheduled broadcasts. This worked extremely well recently in South Africa when the broadcaster SABC used HD Radio to set up a channel to broadcast only the Oscar Pretorious trial and analysis of the days events which proved extremely popular due to the high level of interest.

FM 104 can use their online presence to present something different with their on air personalities. For example a presenter does his two/three hour in the evening on air but then moves to a unused studio and broadcasts for another two hours online only with no real format, playing a different genre of music with no legal restrictions on the conversation perhaps call is FM 104 Dark. 

Perhaps the future of Irish radio will be like the online app ‘Omny’. Here the listeners can create their own radio station with content they enjoy which takes bits from various stations and online content. I could set up ‘Irish Future Radio’ on my app, and then choose the News headlines from Newstalk, Gift Grub from Today FM, the highlights of the George Hook Show, sports headlines from RTE Radio One, new music from 98FM, a documentary from Dublin City FM, my favourite podcaster, comedy from Comedy 104 and music from Lyric FM to break up each of the categories, my own station, my own choice and the app will recognise my choices and prompt new categories to add to my station.

Perhaps RTE News Now could provide radio news allowing you to swipe like Tinder whether you want to hear the story or not allowing the algorithm to gather information on your likes and dislikes providing you with the same ability to swipe but a more targeted news cycle and also allowing more targeted advertising.

You can then take your station to the next level and satisfy the advertisers. Next Radio in the US provides digital content to your device to make your listening experience complete. According to their website

‘See, Hear, and interact with your favourite local radio stations on NextRadio.
NextRadio uses 20 times less data and uses 3 times less battery than streaming.

NextRadio’s Live Guide lets you SEE what's playing on stations in your area so you can choose a station based on the artist or programme currently playing on-air.’

This is known as Hybrid Radio. RadioDNS.org (Domain Name System) is a leader in this field and they state

‘RadioDNS provides the link between what you're broadcasting over FM, DAB, HD Radio (or other broadcast platforms), and what you can also provide over an internet connection. Put simply, it makes radio better.’

Is this the future of Irish radio or is radio you can see the vision of the future. The camera within the radio studio broadcasting live on both radio and television begins to blur the lines of true radio broadcasting.

Imagine you are listening to your favourite music and the musician’s latest news, concert dates and new album comes to your screen plus the link to buy tickets and albums. You are listening to Lewis Black on Comedy 104 musing about being in an airport and flying and ads for holidays and Ryanair come on your screen as almost subliminal advertising. The sports bulletin previews the upcoming Leinster match in the RDS and a competition pops up to win tickets, news from Leinster Rugby including their merchandise store comes on screen plus the RDS advertises the Horse Show and local hotels advertise that they are the place to book, now.

Radio has survived many challenges and will have to defend against many more in the future but the static world of Irish radio needs to embrace and expand new technologies or our traditional FM stations will be left behind but we will still be listening to radio.  

About the Author

Eddie Bohan is a broadcast historian specialising in the history of Irish Broadcasting writing extensively on the subject. I have lectured at the media courses in UCC and in 2016 published a history of the use of radio during the 1916 Easter Rising ‘Rebel Radio’

Ballycastle to Ratlin

Earlier this month I had the opportunity to visit Ballycastle in County Antrim and the memorial to the achievements of Marconi when he broadcast by wireless from the small fishing village to Rathlin Island. This made a journey complete as I had already visited Valentia, Crookhaven, Clifden and Dun Laoghaire all associated with the early pioneering days of the Italian inventor and wireless telegraphy.

The radio we have today is as a direct result of many of the experiments carried out around the coast of Ireland, whether it was short, Ballycastle to Rathlin, across the Atlantic from Valentia to St John's or the first sports reporting from the Huntress in Dublin Bay to Dun Laoghaire, it fascinating that as a small nation we have been to the forefront of radio advancements.

The 2015 Irish Broadcasting Hall of Fame Inductees

Jimmy Magee

Popularly known as ‘Mr Memory Man’, Jimmy’s wealth and depth of trivia sports knowledge has contributed to his position as one of the best sports commentators of all time.

Born in New York in January 1935 and raised in County Louth, he joined Radio Eireann in the late 1950’s before moving to the fledging television station RTE in the 1960’s. He has commentated on eleven World Cup finals in soccer beginning in 1966 and numerous Olympic Games providing some of the most iconic commentaries on medal winning Irish sports stars including John Treacy’s silver medal in the 1984 Marathon and Katie Taylor’s boxing Gold Medal at the London Olympics.

He has also been the voice of RTE’s coverage of the Tour De France, the City’s Cycling series and the Superstars TV series.

His sports knowledge was used extensively on RTE’s long running sports quiz programme ‘Know Your Sport’ presented by George Hamilton with Jimmy by his side airing from 1987 to 1998.

Tommy Gorman

Sligo born Tommy joined RTE in 1980 as the station’s North West correspondent. In 2002 Tommy gained global recognition as he gained an exclusive with footballer Roy Keane who had exited the Republic of Ireland world cup training camp in Saipan following a bust up with the manager.

Since 2001, Tommy has been RTE’s Northern Ireland editor and correspondent having briefly served as the European chief for the station in Brussels. In 1994 Tommy was diagnosed with a rare form of cancer, the same form that killed Apple CEO Steve Jobs but treatment both at home and in Sweden has stabilized the situation and Tommy continues to provide in depth, insightful and honest coverage from Belfast.

Ireland Calls

Ireland Calls is a radio programme broadcast to the tri state area of New York, New Jersey and Connecticut aimed at the Irish Diaspora. The show has been on the air on various local radio stations since 1969. It was begun by Tommy Smyth, a native of County Louth who is also a popular soccer commentator on ESPN. His co host is his wife Treasa, a native of County Cork who went to New York to become a nurse. She also played GAA in the Big Apple and it was while Tommy was commentating from Gaelic Park that the two men.

The show is a must listen for many new Irish in the US and those Irish Americans seeking a heritage and can currently be heard on WVOX 1460AM.

Adrian Kennedy

From 1997 until 2013 Adrian was the ‘shock jock’ who presented FM 104’s late night phone show. Often controversial in both topic and conversation, the show rose from what was the graveyard shift to a must listen in the city with Adrian at the helm.

In 2014 he moved from FM 104 to its rival 98FM and moved from the night time to daytime with Dublin Talks.

The father of two had began his career in pirate radio in the mid 1980’s after he left school. He honed his skills on the popular Bray Local Broadcasting which closed in accordance with the 1988 Wireless Telegraphy Act.

Vincent Browne

Limerick born Vincent was educated at University College Dublin and is best known as journalist with newspapers like the Irish Press and as editor of the Sunday Tribune and magazines like Magill and The Village but it is his services to the broadcast medium that see Vincent inducted in the Irish Broadcasting Hall of Fame.

In 1996 he joined RTE Radio One presented a political interview an analysis show ‘Tonight with Vincent Browne.’ He presented the show until 2007 when it was announced that Vincent was moving from Radio to TV and from the state broadcaster to its commercial rival TV3. He had some TV exposure on RTE as he presented Primetime briefly but it was his work at TV3 and his ‘Tonight with Vincent Browne’ aired after TV3’s late news headlines.

In May 2015 he received critical acclaim for his post Marriage Equality Referendum show that was broadcast live from the iconic gay pub The George on Georges Street.

Sean Radley

Sean is the man behind LTV2, the local Millstreet, Co Cork television channel that for many years operated as a pirate TV channel but most recently as an online station. Sean a former National School Teacher is also the curator of the popular Millstreet Museum. LTV2 features a host of local stories and musicians keeping locals informed of events and forthcoming events, a lifeline in a rural community.

CCTV

Cork Community Television serves Ireland’s second city with local programming. In their mission statement the station states ‘it’s primary aim is to enable communities to make, manage and broadcast television programmes to their communities’. Following a pilot project in 2005, the voluntary station applied for a full community license in 2006 which was granted. The station officially went on air in May 2009 broadcasting locally on the cable network.

Wanderly Wagon

The famous flying wagon was to a number of generations of Irish child the greatest TV programme on air. Perhaps easy to say when Ireland was only one channel land but the way the show and its characters are so fondly remembered is enduring.

Wanderly Wagin was co created by puppeteer Eugene Lambert and Don Lennox and first went on air in black and white on Saturday September 30^th 1967. It introduced us to a host of popular characters including Bill Goulding playing Rory, Nora O’Mahony playing Godmother and Eugene playing the role of O’Brien. The puppets on the show were just as popular, Mr. Crow, Judge (the dog who starred in the famous road safety commercial for the Green Cross Code) and Mr Snake.

The show ran until 1982 by then in colour and for many the theme tune is instantly recognisable today.

Sean Ban Breathnach

Galway born Sean joined Radio Eireann in 1969 becoming the first to present a popular music programme on radio in the native Irish language ‘Popseo Na Mairte’. In the early 1970s he made his way onto television with his first programme being ‘Imeall’.

In 1974 he joined the newly opened Radio na Gaeltachta while still working on RTE television presenting the popular ‘SBB in a Shui’ from 1976 to 1982. In 1991 Sean was awarded a Jacobs Award for his sports commentaries on RnaG Sport.

Sean has been passionate about his work, his language and some of his commentaries especially that of Katie Taylor winning an Olympic boxing Gold Medal have become internet viral sensations. A very worthy inductee to the Hall of Fame.

Terry Wogan

Michael Terence Wogan was born in Limerick in 1938 and while much of his career has been spent in Britain, it is for his Irish broadcasting exploits and his contribution to the Irish broadcasting ethos abroad that see Terry inducted into the Hall of Fame.

A career hosting such iconic programmes as Children in Need (1980 – 2014), The Eurovision Song Contest (1971 – 2008) and his own chat show on BBC television and a huge listenership garnered through his various radio shows on BBC Radio 2, began in Dublin.

He joined Radio Eireann in 1961 working as a continuity announcer and a newsreader before moving to the new medium television when it opened in 1962. He hosted a number of shows on RTE including the popular quiz show Jackpot. (See our earlier posts on the history of the Irish TV Quiz Shows.) Terry left to cross the Irish sea and more success in 1969.

Joe Duffy

Dublin born Joe with his slogan 'talking to Joe' made his reputation as a roving reporter on The Gay Byrne Show on RTE Radio1. The former Trinity College student, Joe is today associated with RTE Radio's Liveline programme that airs from 1.45pm - 3pm weekdays. The often imitated presenter has become the moral compass of modern Irish society as the phone in show allows the public to air their grievances and troubles.In a troubled economy the shows 'Fiver Friday' became a nationwide hit. Joe recently published a comprehensive literary work on the children who lost their lives during the 1916 Easter Rising.   

Marty Whelan

Marty Hall as he was known on air began his radio career on the pirate radio station Radio Dublin before moving to Big D Radio in 1978 following a much publicised split in the stations. Dublin born Marty left the illegal world of broadcasting to join the national station RTE 2 in 1979. In 1986 Marty won a Jacob's Award for his broadcasting skills. In 1989 he left the state broadcaster to join the new national independent commercial station Century FM. The station opened in a blaze of publicity but poor ratings and advertising revenue led to its closure in 1991, and Marty had lost his job. Marty rejoined RTE and in 2009 moved to Lyric FM. Along side his radio career, Marty has not only made his name on radio but has enjoyed a very successful TV career hosting many of the nation's most iconic and memorable shows.These included
                            The quiz show Where in The World 1986-1989
                                        The Open House afternoon show
                National Lottery TV Shows including Millionaire, Fame & Fortune
                                         and most recently Winning Streak
                                           The Rose of Tralee 1997 -2003
and Marty has been RTE's TV commentator for the Eurovision Song Contest.  

Ronan O’Rahilly

When it comes to the name Ronan O’Rahilly only one broadcasting enterprise comes to mind, Radio Caroline. The Caroline story is long, complex and colourful but its pioneer was the grandson of a Easter Rising rebel The O’Rahilly. Born in 1940 in County Louth Ronan became well known in the club scene in London and went on to be a music manager. He struggled to get his artists played on the airwaves on the two main pop stations Radio Luxembourg and BBC Radio 1. To circumvent this barricade he bought a ship and had it converted in the family shipyard in Greenore, County Louth. Named after the daughter of US President John  F Kennedy, Radio Caroline went on air on Easter Sunday 1964. Ronan was inducted into the PPI Hall of Fame in 2012.

  

Tony Fenton  

The late great Tony Fenton was a product of the pirate radio era. Born in Dublin in 1961, Tony sadly passed away in March 2015. He began his career in the late 1970's on ARD before forging a popular career on the super pirates Radio Nova and Sunshine Radio. In 1985 he joined RTE 2FM, staying with the national broadcaster until 2003 when he briefly left the airwaves only to return the following year on the independent national commercial station Today FM. In 2008 he was named PPI Broadcaster of The Year.
As a result of his passing all radio stations across the country simultaneously broadcast 'I Say A Little Prayer' at 2.30pm on the day of his funeral. 

BRING BACK THE CAR STICKER

You probably have not thought about them or how much you have missed them until now. With the Irish economy recovering, traffic and its accompanying jams have become more common. Often while sitting in your car the only company you have is the DJ on your favourite radio station.

For small businesses from Irish dancing schools to dental repair stores car advertising or rolling billboards are an easy and effective way to promote your unique message onto a captive audience sitting in one of those M50 tailbacks plus the bonus of no planning permission required. 

But my question is, where have all the radio station window and bumper stickers gone? Ever since the 1980’s with the super pirates like Radio Nova and Sunshine Radio, not forgetting TTTR, the humble car sticker created brand awareness especially in a crowded market. The addition of the sticker to your back window was usually associated with a ‘unique code’ competition to encourage the strategic placement of the station sticker. Like the stickers on my window, they seemed to have faded into history.

Is cost the issue for today’s broadcasters? When every last penny is being accounted for was the number of stickers being handed out not matched to the number of stickers appearing on cars? But people in radioland, it takes more than just ‘free’ stickers to encourage motorists to allow a radio station advertise on their car. Free advertising is not cheap.

Over the years I never saw a TV station or a newspaper car sticker, it was always your favourite radio station or your sporting affiliation. The sticker was just as much a revelation of something about you as it was advertising the radio station. It told fellow travelers I liked country and western music, I was rich enough to own my own car and I wanted to win one hundred euro if my number was called out on air. It was about who I am not just 98FM or FM104.

This is not just a trend in Ireland but also in airwaves filled America, whose population embrace bumper stickers of all kinds, telling almost your entire life story on the bumper of your car. I feel advertising agencies and stations are missing a vital trick into their marketing arsenals. Traditional radio has become preoccupied with streamlining their business models, pandering to corporate advertisers and looking over their shoulder at internet radio rather than forward at the listeners they already have.

Bring back the radio station car window stickers..please.

The Irish TV Landscape Changes Dramatically

The Irish television landscape has dramatically changed in 2015 with all three major Independent television stations being sold. The consolidation of the television media by larger media interests began in July 2015 with the acquisition of TV3 (and its sister station 3e) by Liberty Global. Liberty Global is a multi national cable and digital TV operator founded by Irish American millionaire John Malone. In 2013 the company significantly increased its port folio with the purchase of Virgin Media. The sale price is thought to be in the region of €87m, significantly less than the €265m paid by financiers Doughty Hanson in 2006 for the station.

In October it was announced that UTV Ireland would change hands. Originally set up as a sister station to the UK independent television franchise in Northern Ireland, Ulster Television, UTV Ireland was sold as part of the UTV package to ITV for €136m.

And as the year drew to a close it was announced that telecoms provider Eir (formerly Eircom) had purchased the sports channel Setanta Sports Ireland.

The only TV channel licensed by The BAI not to change hands in 2015 is the relatively new Irish TV which is backed financially by Irish born UK resident John Griffin.

The Gaybo Revolution

It is no exaggeration to call Gay Byrne a colossus of the Irish broadcasting world. Throughout the latter half of the twentieth century, as host of both The Late Late Show and The Gay Byrne Show, he played a seminal role in the shift in Irish society and culture from the Church-dominated, fearful state of the early 1960s to the modern, multicultural Ireland of today.

Reviled and revered in equal measure, Byrne was ‘the great window-opener’ and a ‘media lay priest’ who shone a spotlight on some of the darkest and most taboo areas of Irish life. Using media articles, letters to Irish newspapers, recent studies of Irish culture, quotes from Byrne himself and a re-examination of his original broadcasts, The Gaybo Revolution explores how Byrne and his programmes provided a forum for popular debate and were catalysts for change in Irish life.

Examining controversies that shocked the nation, such as the Bishop and the Nightie affair, and the Ann Lovett letters, as well as seminal interviews with Annie Murphy, Pádraig Flynn, Gerry Adams and Terry Keane, Finola Doyle-O’Neill takes us on a journey through Ireland’s recent past. The Gaybo Revolution will appeal to anyone who is interested in the evolution of Irish society and culture in the late twentieth century. 

A fantastic read which lays bare much of the journey not just one TV show took but an entire nation on a Saturday night. This is one book that should be 'one for everyone in the audience'.

Author Dr Finola Doyle-O’Neill is a broadcast historian with the School of History at UCC where she lectures in Ireland’s Film and Media History. She has contributed widely to public debates and conferences on Ireland’s media history, and was convenor of TV50, a collaboration between UCC and RTÉ celebrating 50 years of television in Ireland. 

OLD TIME RADIO EIREANN????

I have recently listened to some of the great OTR (Old Time Radio) stations through the 'tunein' app and two thoughts occurred to me. Firstly having listened to so many great programmes from the golden era of US radio, I feel in Ireland we have lost so much great radio from RTE because of the lack of recordings which in turn was due to the lack of finances afforded to the state broadcaster.

The golden era of US radio is usually associated with the late thirties, forties and fifties up to the period when television began to replace radio drama as radio moved more to music and news delivery. On stations such as WNAR, Antioch 1710 or Rumsey Retro Radio you can hear some great dramas such as The Whistler, Suspense or The Lives of Harry Lime (from the Third Man starring Orson Wells), comedy programmes like You Bet Your Life with Groucho Marx, The Jack Benny Show or Abbot & Costello.

Perhaps Irish programmes such as one off dramas or The Kennedy's of Castleross would be worth listening to again. Reviews for Radio Eireann programmes were often flowing with praise and how I would love to hear some of the great Irish actors who appeared on the radio.

Secondly stations in the US such as WNAR are available on line but also on medium wave (AM) as a microstation. A microstation broadcasts locally on very low wattage but they are able to broadcast to niche markets without much big brother controls from the FCC. Perhaps a similar system of low powered transmitters could be employed in Ireland on AM frequencies in around 1500 - 1600 Khz where no Irish stations exist and low power would cause little interference to UK stations.

 http://tunein.com/radio/AM-1710-Antioch-s50924/
http://www.rumseyretro.ca/