Television in Ireland 2012
2012 was dominated by the hype and sometimes hysteria over the digital switchover in October with the ceremonial switch off of the analogue signals. Along with the arrival of digital viewers are increasingly watching on mobile devices rather than the traditional ‘box in the corner’.
RTE still led the way with viewership and home produced topped the TAM rating that were compiled by AB Nielsen. Sport and drama led the way along with the Late Late Show. RTE produced an eclectic mix of programming. The Late Late Show’s Toy Show and the 50th Anniversary Show topped the ratings. Drama output included returning series like the Restaurant based RAW and the gangland based ratings winner Love/Hate. Drama also included the popular soap Fair City. Comedy was another TAM winner with the launch of Irish Pictorial Weekly and the return of the new series of Brendan O’Carroll’s Mrs Brown.
RTE 2’s rating toppers were dominated by Sport. The Republic of Ireland’s Euro qualifiers and appearance at Euro 2012 boosted viewers and advertisers. The Six Nations and Premiership highlights continued to do well.
TV3’s success was maintained with UK based programming including The X Factor and Coronation Street. Their domestic programming done well with Ireland AM and Tonight with Vincent Browne performing well.
3e perhaps has made the biggest impact of the year with ITV’s I’m A Celebrity reality series and repeats of programming previously shown on its sister channel TV3. Sport also performed well on 3e with live coverage of the UEFA Cup.
TG4 also relied on sport for its schedule with high ratings for their rugby and GAA coverage. Documentaries were also strong on TG4 with Basu and Congo receiving critical acclaim. Reality dance series An Jig Gig also performed well now in its fourth series.
Dublin Community Television expanded its reach arriving on the AerTV platform. DCTV broadcasts on 802 digital and the station had hoped to move up the EPG but remained at the latter end of the spectrum. One of the highlights of their schedule was their coverage of the Occupy Dame Street protest and their returning Dole TV series.
Cork Community Television highlighted programmes included The Street and the Fight Game that focussed on the Cork City boxing clubs.
Oireactas TV continued to broadcasts proceedings from Dail Eireann, including the main house, the Seanad and Committee meetings.
Outside the main broadcasters 2012 saw the launch of a new station on the internet Feck TV. Balcony TV continued to expand and pirate channel LTV2 from Millstreet in Cork continued to inform and entertain viewers.